Poundland: How Do They Really Do It?
Duration: 1 x 45'
Play Trailer Play Screener Contact SalesThis insightful documentary uncovers how in a competitive budget store market, Poundland, a retailer to be reckoned with, is changing the rules of the game.
Whether it’s cornering the market for cheap batteries, tempting customers with cut price steaks, or opening its first ever new mega-store, this is a brand that’s not afraid to take risks. Poundland is branching out from selling cleaning products, sweets and stationary into selling fresh food, and even its own clothing range.
One of its key drives is that Poundland buys cheap, buys a lot, and buys from abroad.
With a turnover of more than half a billion pounds a year, it innovates with great ideas and one-off products designed to capture our imaginations like the £1 engagement ring. Central to its success is the impulse nature of finding something that customers wouldn't expect and walking out with something that they never thought that they were going to buy!
For Channel 5
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Format Info
Poundland: How Do They Really Do It?
This insightful documentary uncovers how in a competitive budget store market, Poundland, a retailer to be reckoned with, is changing the rules of the game.
Series Duration: 1 x 45'
Resolution: HD
Genres: Human Interest